For Immediate Release:
Date: September 23, 2010
Contact: Mr. Muellenbach III, CEO Burger Planet
Address: 87 W 1320 N
Gary, Indiana 98730
Gary, Indiana 98730
Phone: 888-453-7863
FAST FOOD CHAIN BURGER PLANET ANNOUNCES NEW HEALTHY FOOD LINE
Logan, UT-Burger Planet has been a very successful fast food chain for decades and has proven to their many loyal customers why we are still in business- it’s because we know what we are doing and are now launching our new healthier line of food.
The president of Burger Planet Mr. Muellenbach III, when asked why they are adding a healthier line of food to their menu said, "Well, Burger Planet cares about its customers. For more than seven decades, the company has succeeded because it put customers first. We listen to our customers. And our customers desire healthy choices, of which we offer many.”
Some new menu items include packets of five different types of fruit: Apples, grapes, peaches, pineapple, or bananas. They also added a new line of gourmet salads to the menu.
Woman have expressed that they would like a change in the menu to have healthier options, which they listened to and have made the necessary changes. Burger Planet, in their efforts to make a change; have hired Jayne Petersen, who is a fitness guru to the stars. She is president and CEO of Looking Glass, Inc., a multi-million dollar fitness and health enterprise located in Burbank, Ca.
In response to being hired on by Burger Planet she said, "Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson."
· Has served 52 billion customers and counting.
· At last count, had 8,921 franchises in every state and 17 countries.
· Headquartered in Gary, Indiana.
· Employs 48,272 people.
· Founded in 1934.
· Leader of the Quick Service Restaurant Industry; Company founder James E. Muellenbach I, although retired, is current president of the QSR Association.
Michelle Larkin-PR consultant michelle.l@aggiemail.usu.edu END
Michelle, the city and state at the beginning of the release need to be in a bold font. Also, the boiler point at the end of the release shows up out of nowhere...maybe write a sentence introducing the "success" of Burger Planet.
ReplyDeleteI really like this!
ReplyDeleteI have not seen a boiler plate like that. Have you always doen bullet point?
In this sentence:
"Burger Planet, in their efforts to make a change; have hired Jayne Petersen, who is a fitness guru to the stars."
I would not use "stars" and I think the ; should be a comma.
Michelle, you provided all information, great job!
ReplyDeleteI think CA is now Calif. I only know that because I miss it. Haha Great job! Who would of thought you where a twin? So cool!
You got all the main info needed. The lead is too long and doesn't get to the point quick enough. Let the reader know what the release is about rightaway or they won't read it. Keep the same tense throughout your whole release. Don't sugar coat the message, be direct. Tightening the writing will help. Turn your boiler point into a paragraph because it will flow better. You've got the blue-print. A few tweaks and you're good to go.
ReplyDelete